TORONTO 2015 Pan Am/Parapan Am Games

Senior Manager, Digital Content, responsible for implementing the TORONTO 2015 Pan Am/Parapan Am Games (“TO2015”) digital strategy and communication across all digital properties including the public website, CRM email newsletter, social media (Twitter, Facebook, YouTube, Instagram, and Vine), mobile applications (iOS and Android) and digital/social advertising (Google AdWords).

Managed 30 person social media department, responsible for content creation (multimedia), engagement/monitoring, and crisis/issues management.

DIGITAL RESULTS (July/August 2015):
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132 million website pageviews
200,000 mobile app downloads
16.8 million organic Twitter impressions
109,000 Facebook likes
Over 1 million YouTube video views
$1.12 million in digital ad conversions
Top 10 hashtag on Twitter in 2015
#4 most Google searched in 2015

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